Privacy

Privacy Policy

Last updated: September 8, 2026

This Privacy Notice for HousingNOLA, doing business as HOMEstrongLouisiana (“we,” “us,” or “our”), describes how and why we may access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:

• Visit our website at https://www.homestronglouisiana.org, or any website of ours that links to this Privacy Notice
• Text with us or receive SMS messages from us as part of our HVAC energy-savings device beta program
• Engage with us in other related ways, including through our online qualification form

Questions or concerns? If you do not agree with our policies and practices, please do not use our Services. If you have questions, contact us at [email protected].

Summary of Key Points

• What information do we collect? Contact and household information you provide directly, such as your name, phone number, email address, home address, zip code, homeownership status, HVAC age and last service, the general cost range of your electricity bill, and household size.
• Do we process sensitive personal information? No. We do not process sensitive personal information such as racial or ethnic origin, religious beliefs, or sexual orientation.
• Do we collect information from third parties? We use licensed contact data (such as third-party consumer data lists) to identify individuals who may be interested in this Program before we ever text you. We do not otherwise purchase information about you from data brokers for this Program.
• How do we process your information? To determine your eligibility for the beta program, communicate with you about your application, and administer the Program.
• Do we share your information? Only as described below, and never your SMS opt-in data or consent for unrelated purposes.

1. What Information Do We Collect?

When you submit our qualification form, we collect the personal information you choose to provide, which may include:

• First and last name
• Phone number
• Email address
• Home address
• Zip code
• Whether you own the home at that address
• The age of your HVAC system and roughly when it was last serviced
• The general cost range of your current electricity bill
• The size of your household
• The program-specific consents you check, and when: agreement to share electricity usage, acknowledgment that this is a pilot in which the effect is measured rather than promised, and consent to receive text messages

Only your name and home address are required. You may leave the rest blank.

If you are selected for the pilot and authorize it in writing, we then collect your household electricity usage data for the program measurement period and for prior years, used to compare energy use before and after participation. We do not have access to your usage data before you authorize its release.

We do not knowingly collect sensitive personal information (such as government ID numbers, financial account numbers, race or ethnicity, religious beliefs, health information, or sexual orientation) as part of this Program.

We may also obtain your name and phone number from licensed third-party contact data used to identify individuals who may be eligible for the Program, before any text message is sent.

2. How Do We Process Your Information?

We process your information to:

• Determine your eligibility for the HVAC energy-savings device beta program
• Communicate with you about your application status
• Administer, evaluate, and improve the Program
• Respond to your inquiries and provide customer support
• Comply with legal obligations

3. When and With Whom Do We Share Your Personal Information?

We may share your personal information in the following limited situations:

• Program partners. If you are selected for the pilot, we share your eligibility and contact information with our program partners, United Way of Southeast Louisiana and ReCLAIM Energy, and, if applicable, your electric utility, solely to schedule installation, verify eligibility, and measure the Program’s effect on your energy use.
• Service providers. The qualification form on this website sends your submission to HubSpot, where it is stored and used to manage program communications. The website itself is hosted on Cloudflare Pages. We also use a text messaging platform provider to deliver SMS messages. These providers process personal information on our behalf solely to support Program operations.
• Affiliates. We may share information with HousingNOLA and its affiliated programs involved in administering this pilot.
• Legal and safety reasons. We may disclose information if required by law or to protect the rights, property, or safety of HousingNOLA, our users, or others.
• Business transfers. We may share or transfer information in connection with a merger, sale, or reorganization of our business.

SMS opt-in data and consent. We will not share your SMS opt-in data or consent to receive text messages with any third party for any purpose unrelated to this Program. This information is used only by us and the service providers who help us deliver these messages. We do not sell or rent SMS opt-in data.

We have not sold or shared personal information with third parties for a business or commercial purpose in the preceding twelve months, and we do not sell personal information.

4. How Long Do We Keep Your Information?

We retain your personal information only as long as necessary to administer the Program, evaluate your eligibility, and comply with applicable legal, tax, or accounting requirements. When we no longer have a legitimate need to retain your information, we will delete or de-identify it.

5. How Do We Keep Your Information Safe?

We use reasonable technical and organizational security measures to protect your personal information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Do We Collect Information From Minors?

This Program is intended for individuals 18 years of age or older. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a minor, we will delete it. If you believe we have collected information from a minor, contact us at [email protected].

7. What Are Your Privacy Rights?

Depending on where you live, you may have the right to:

• Know whether we are processing your personal information
• Access the personal information we hold about you
• Correct inaccurate personal information
• Request deletion of your personal information
• Obtain a copy of the information you have provided to us
• Not be discriminated against for exercising these rights

You may exercise these rights, including withdrawing consent to receive text messages (by replying STOP) or unsubscribing from other communications, by contacting us at [email protected].

8. Cookies and Tracking Technologies

This website sets no cookies of its own. It uses no advertising trackers, no tag managers, and no chat widgets, and it stores nothing in your browser. Nothing you do on this site is used to build a profile of you or to target advertising to you, here or anywhere else.

Outside services receive a request when you use the site, as follows:

• Google Fonts. Loading a page requests the typefaces from Google, which sees that request.
• Cloudflare. The site is hosted on Cloudflare Pages. Cloudflare keeps standard server logs, which include IP addresses, as part of hosting and protecting the site, and runs a measurement script that counts page views without using cookies and without following you to other websites.
• HubSpot. When you submit the qualification form, the information you entered is sent to HubSpot, where it is stored for the Program. This happens only when you submit the form. HubSpot does not place a tracking cookie on your device through this site.
• YouTube. There is a video on the home page. Nothing is requested from YouTube until you press play — the still image you see before that is all the page loads. When you do press play, the player loads from YouTube’s no-cookie host, which means YouTube does not set its usual tracking cookies, but it does receive the request and can see your IP address and that you watched from this site. If you would rather it did not, do not press play; the video is also on YouTube directly.

You can control cookies through your browser settings. Because this site sets none, disabling them will not prevent you from submitting the form.

9. Controls for Do-Not-Track Features

Our website does not currently respond to Do-Not-Track browser signals.

10. Do Louisiana Residents Have Specific Privacy Rights?

This Program is limited to residents of Louisiana. Louisiana does not currently have a comprehensive consumer data privacy statute comparable to those in some other states. Regardless, we voluntarily extend the following rights to you:

• The right to know whether we are processing your personal information
• The right to access the personal information we hold about you
• The right to correct inaccurate personal information
• The right to request deletion of your personal information

We do not sell personal information and do not use it for cross-context behavioral advertising. To exercise any of these rights, contact us at [email protected].

11. Do We Make Updates to This Notice?

We may update this Privacy Notice from time to time. The updated version will be indicated by a revised “Last updated” date. Material changes will be posted prominently on our website.

12. How Can You Contact Us About This Notice?

HousingNOLA, d/b/a HOMEstrongLouisiana
4640 S. Carrollton Ave., Ste. 160
New Orleans, LA 70119
United States
[email protected]

13. How Can You Review, Update, or Delete the Data We Collect From You?

To review, update, or delete your personal information, please email us at [email protected].